About Us
Our mission is to transform how organisations build culture - making it embedded, measurable, and continuously improving.
Meet the Founders
The team behind Culture Crunch
Campbell McGlynn
Co-Founder & CEO
Campbell brings over 20 years of senior HR leadership experience transforming culture at scale. As EGM People & Culture at IRT Group, he led programs that generated $3M ROI while improving lives for 3,000 employees. He's designed and delivered enterprise-wide leadership transformations at organisations like Laing O'Rourke, NBN Co, Woodside Energy, and King & Wood Mallesons - consistently achieving double-digit improvements in engagement and dramatic reductions in attrition.
Starting his career as an Australian Army officer, Campbell learned early that leadership under pressure requires more than skillsets - it demands identity-level transformation. As an IECL Professional Certified Coach, he specialises in vertical development, emotional intelligence, and high-performance communication. He's seen firsthand why traditional leadership programs fail: they teach concepts without changing the operating systems leaders run on.
Campbell's unique perspective? He's tired of watching organisations spend millions on training events that produce temporary enthusiasm but zero lasting behaviour change. At CultureCrunch, he's building what he wished existed in every boardroom conversation about culture: an operating system that makes leadership development inseparable from how work actually gets done.
Ivan Sanchez
Co-Founder & CTO
Ivan brings 16+ years at the intersection of enterprise technology and strategic growth. From scaling Salesforce implementations at Cloudwerx to driving AI-led digital innovation at Thoughtworks, he's watched countless organisations buy transformation tools that measure everything but change nothing. His career spans territory sales at Oracle, business development across Asia-Pacific, and founding Digicity for Kids - a startup teaching him the hard lessons about product-market fit.
With an MBA from UNSW and graduation from both Founder Institute and WSU Launch Pad, Ivan combines enterprise sales discipline with startup velocity. He's that rare technologist who speaks both boardroom strategy and shipping code - someone who's consistently exceeded quotas while also bootstrapping ventures from zero. He knows the difference between software that gets bought and software that gets used.
Ivan's unique perspective? He's seen billion-dollar companies drown in engagement surveys while their culture rots from lack of execution. He understands that culture transformation isn't a data problem - it's a behaviour change problem disguised as an analytics opportunity. At CultureCrunch, he's building the infrastructure that turns research into repeatable systems, making evidence-based leadership as accessible as checking email.
What We Believe
The principles that guide everything we build
Evidence Over Opinion
Every feature we build connects to research. Every claim has evidence. We believe in measuring what matters.
Simplicity Wins
Complex systems don't get used. We obsess over making powerful tools that feel effortless.
Leaders First
We build for the leaders in the trenches, not just executives in boardrooms. If it doesn't help frontline managers, it doesn't ship.
Compound Learning
Every interaction makes the system smarter. We believe the fastest learner wins.
Ready to Transform Your Culture?
Join the organisations building leadership capability that compounds week after week.